Before You Get Excited About Netflix TV, Read This | Mediaworks: Tuning In - Advertising Age
This article has been making the rounds today on Tumblr and Twitter. Most of the focus has been on the Netflix vs. HBO plot line but the above quote strikes me as as key point.
On the web, specifically in regards to original web shows, authenticity trumps production values. I’m not saying great equipment, strong editing and lighting and cool post-production don’t make for great web shows, but they are not necessary to be a success.
What is necessary - no, required, is a passionate creator who knows how to find and build their audience. Make content that is an extension of your passion. Find people who appreciate your passion. Watch your show grow.
(via evangotlib
)
They’re making a television show for the Web. It’s different…
(via mikehudack)
Not to mention Netflix already has an audience. Their recommendation engine and viewing data can put House of Cards in front of a bunch of likely viewers from day one and their track record of exponential growth shows they already do know how to build a viewership.
Here’s a question, though: If you’re making a Netflix only show, do you try to run commercials for it on broadcast and cable TV? Do the networks let you?
(via markgantt)
Notes
-
dangerghost liked this
-
coyotesqrl liked this
-
writer-b liked this
-
caterpillarcowboy liked this
-
tanya77 reblogged this from mikehudack
-
lindseypollak liked this
-
halfsharkalligator liked this
-
markyb reblogged this from spytap and added:
______________ I agree wholeheartedly. We are entering a period where the method and medium you use to consume...
-
foxsmoulder reblogged this from markgantt
-
broadcastassassin reblogged this from markgantt and added:
Not to mention Netflix already has an audience. Their recommendation engine and viewing data can put House of Cards in...
-
spytap reblogged this from mikehudack
-
dehydratedbabies liked this
-
markgantt reblogged this from mikehudack
-
princeboucher liked this
-
princeboucher reblogged this from mikehudack
-
mikehudack reblogged this from evangotlib
-
evangotlib posted this
