The key to this success has been scale. Blip does 140 million video views a month on 33 million uniques, with the average viewer sitting down for a 25 minute session. Shows on Blip end up pretty much anywhere the eyeballs are, from Youtube to AOL. Ad revenue is split 50/50 between the folks producing the programs and Blip. Even with their size, however, Blip has no interest in producing its own content. “We’ll never play in the Hulu sandbox,” says Kaplan.
Notes
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Grats, Blippers!
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