THiS WALL OF TEXT IS ABOUT BUSINESS AND ONLINE VIDEO IF YOU DON’T CARE ABOUT THAT STUFF KEEP SCROLLING I WILL POST MORE CAT GIFS SOON
For those of you who don’t know, John and I were recipients of part of YouTube’s “Original Channel” funding initiative. We used that money to start Crash Course…
“People who make online video are much better at making online video than people who make TV shows. This probably seems obvious to you (it certainly is to me) but it apparently was not obvious to the people originally distributing this money.”
Don’t discount the idea that they may have sunk this money intentionally as a loss leader. I know a lot of *very* savvy people who work at YouTube and I have no doubt you do as well, Hank. That YouTubers/people who make online video would be more successful than celebs with no experience in the medium was likely as obvious to them as it is to us. However - forking over (what in the end is not a lot of money in Google terms) cash to those celebs did two things: 1) It got the initiative a TON of press that lovely folks like Phil and Felicia wouldn’t have gotten, and 2) an initiative this size would definitely have been approved by Google first - those names likely make getting the project off the ground (and money into the hands of people like Phil, Felicia, & you) via the parent company “OK”. Add in the prospect that one/some of those celeb channels *might* have worked despite the odds, and it’s a no brainer. After all, this is a multi-year plan and launching it by “throwing money away” on the channels that get the program noticed and approved is a more than acceptable loss. So, with the “change” in strategy (which may have been planned all along), did they learn those first two lessons, or did they perhaps already know them going in? Just a thought.